Consumers Consider Identity Verification a Top Priority

Security has taken center stage for crypto customers and companies, and that has sparked a shift in how consumers view onboarding friction. Certainly, they still expect speed and convenience, but they also want assurances companies are prioritizing safety. Identity verification is providing that reassurance and driving brand loyalty.

This industry report explores:

• Why consumers value protection over convenience
• How ongoing identity verification can help companies build customer trust
• The importance of building trust and safety