Identity Verification Data: The Key Ingredient for Onboarding Success

The quality of an organization’s identity verification data sources sets the tone for how well it delivers onboarding precision, reduces abandonment and meets customer expectations for speed and security.

But organizations face a stiff challenge providing that high-quality customer experience as they expand into new markets and encounter millions of variables in the data. 

The data can vary based on country, language, cultural values, syntax, format and input limitations. Those variations extend to how customers provide information such as address, name, birthdate, email or other data points. 

An identity verification partner that applies data science and state-of-the-art technology to make sense of those variations can help organizations create order in a complex digital landscape.

Managing and Clarifying Identity Data

A partner that has expertise in markets around the world, combined with AI and machine learning to analyze large data sets, can normalize disparate identity verification data and improve match rates.

There are several factors that play into peak identity match rates.

Clarity in Complex Data

AI algorithms can detect and analyze a broad range of data patterns and continually learn from that analysis. Technologies such as natural language processing and deep learning can decipher fuzzy matches and improve character and keyword recognition.

Verification Speed

Fast onboarding experiences that meet customer expectations rely on data standardization and verification in milliseconds. The right partner can maintain that speed when an organization scales.

Data Sequence and Routing

AI and machine learning can precisely order data source calls in ways that triangulate cost, performance and coverage to match an organization’s priorities. That dynamic data routing quickly adjusts to different countries and use cases.

Ongoing Optimization
Data changes constantly, and technology has to change with it. Identity verification data programs require continual optimization to maintain peak match rate performance.

Maximize Global Identity Verification Performance

Trulioo global identity verification services deliver the scale, expertise and state-of-the-art technology that fuel best-in-class match rate performance. Trulioo can:

• Process millions of data points in real time
• Provide near-instant results tailored to meet a customer’s risk tolerance
• Deliver trusted expertise across the globe
• Route to verification methods that optimize outcomes in each country and use case
• Continually optimize match rates

Trulioo data scientists work with extensive data sets and industry-leading identity intelligence technology to elevate match rates. That expertise results in accelerated customer onboarding and fewer manual checks.

Trulioo state-of-the-art technology manages the full range of data variations at speed to deliver fast, secure, compliant onboarding experiences anywhere in the world.

Organizations can set the right onboarding tone and reach peak match rates when they leverage a partner that can make identity verification data work for them.