Accelerate Gen Z and Creator Onboarding

Fast, secure Gen Z identity and business verification during onboarding can be a critical step for digital platforms operating in the creator economy, which could reach $480 billion by 2027.

The Trulioo “New Kids on the Block: How to Verify Gen Z in a Creator Economy” webinar explores how platforms can ensure minimal friction for good users while stopping fraud at the front door. The webinar also highlights how digital platforms can blend business and identity verification when onboarding Gen Zers who might have thin profiles.

Unique Verification Requirements for Gen Z and Creators

Digital creators, including those from Gen Z, are increasingly looking to monetize content, but they often lack a traditional business structure. That can create verification challenges, particularly when the creators don’t have an extensive profile through traditional data sources, such as credit bureaus.

Many creators operate as sole proprietors without a formal business registration. That forces platforms to blend verification techniques to ensure onboarding confidence and compliance.

The webinar highlights strategies for quickly combining business and identity verification with as little onboarding friction as possible.

Scaling Verification for a Global Audience

The creator onboarding challenge for digital platforms grows more complex in a global context. Different languages, character sets and local regulations raise the stakes for swift, secure identity and business verification during onboarding.

That starts with automated access to the freshest business and identity data to accelerate verification and avoid traditional manual reviews that delay onboarding. 

It also requires agility. Creators can start independently but grow into larger business entities. Platforms face the challenge of adapting to that growth while maintaining compliance and a secure digital environment.

Creator onboarding presents a wealth of opportunities and challenges. A robust, global identity platform that blends data, document and business verification can help organizations capitalize on those opportunities by navigating the complexities of the creator economy in markets around the world.