Digital platforms face a proliferation of deepfakes and AI-generated disinformation content. But there are defense strategies. The April 2024 Gartner “Emerging Tech: CombatingDeepfakes, Deception and Disinformation in Multimedia Content” research can helporganizations fight generative AI threats. The strategies include incorporating sourceidentification, forgery detection and generative content detection. “Focus on a multilayered approach, capable of applying established techniques and emergingtechnology, to detect disinformation forgery, with inclusion of machine learning and deepnetworks,” according to the research. Deepfakes Carve Out New Frontier of Digital Threats Generative AI is amplifying bad actors’ ability to spread disinformation. Disinformation can spread quickly online, increasing fraud risk and regulatory compliancechallenges. Detection can be challenging, creating trust and safety concerns for social mediaplatforms, online marketplaces and other organizations.“The battle between the creation of and ability to detect deepfakes is poised tobecome a digital arms race,” according to the Gartner research. Companies Can Take Steps to Fight Deepfakes The Gartner research highlights techniques organizations can use for source identification ofdisinformation content. Classifying content based on device make and model and then expanding capabilities to includedevice identification can lead to increased trust and a strong fraud defense. Unite Source ID and Forgery Detection Organizations also can deploy forgery and tamper detection techniques, according to theresearch. Organizations can apply strategies to identify image anomalies and inconsistencies. Combining multiple tools and techniques helps counter the many different ways bad actors candeceive organizations. “Effectively identifying GenAI content crafted for disinformation campaigns demands a blend ofsource identification and forgery detection techniques,” according to the research. Industry Report Learn how to combat deepfake threats by layering established techniques and emerging technologies. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner “Emerging Tech: Combating Deepfakes, Deception and Disinformation in Multimedia Content” Solutions Fraud and Risk Fraud Detection Technologies and Strategies to Protect Your Business Resources Library Fraud and Risk White Papers The Digital Identity Crisis View All Fraud and Risk Featured Blog Posts Individual Verification (KYC) KYC: 3 Steps to Achieving Know Your Customer Compliance AML AML Compliance Checklist: Best Practices for Anti-Money Laundering Business Verification (KYB) Enhanced Due Diligence Procedures for High-Risk Customers AML Sanctions and PEP Screening: A Critical Step in the KYC Process Identity Verification Proof of Address — Quickly and Accurately Verify Addresses Individual Verification (KYC) Top 10 Questions About Beneficial Ownership for AML/KYC Compliance Business Verification (KYB) How to Verify Legitimate Businesses and Merchants Individual Verification (KYC) Customer Due Diligence Checklist — Five Steps to Improve Your CDD